Fall back to business!

Fall is here and just like children are all back at school, adults are getting serious about their business again. The air changes to crisper and days become shorter, business activities resume with full energy after the Labour Day weekend. People are reconnecting and going back to their usual meetings and routines. I also notice the…

Life coaching and marketing

I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in London. Yet reading the materials over again and discussing them with my certification Podmates, opens up new nuances and really reinforces the skills. CTI teaches co-active…

Lead generation

 Lead generation might be considered by some people a sales tool  and not so much related to marketing. Yet, classify it as you may,  lead generation is effective only if you have thought through who is  your Ideal client and what is the message that you need to tell them  about your product or service.…